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In today’s Internet driven world, the name of Google stands out from the rest and in fact, it is a name that is used synonymously with searching for information over the World Wide Web as witnessed when one hears it said that they Googled the information. However, besides being a most popular search engine, Google is a lot more and in fact there is a larger use to it as compared to simply searching for information over the Internet. In fact, it is also a diversified platform for media buying and so a number of integrations are taking place including integrating TV ads into its AdWords.

Thus, under present circumstances, now Google is asking advertisers to test their TV ads within their existing Google AdWords system. Some of the features that you will now get as a result of the integration with TV ads include view per screen metrics as well as impression counts. In addition, you are also given the opportunity in selecting CPM rates so that you can bid against competing ads in a particular slot.

What’s more, now you can schedule your ads according to the day of the week as well as time of the day and there is even a Traffic Estimator with which you can get a rough idea as to the way that your TV ads are being viewed, and finally, you can also get the amount of time that your ad was viewed, which includes getting to know whether the channel was changed when your ad was showing.

One final advantage to using TV ads with Google AdWords is that you can get to know where your ad was dropped off by viewers. Furthermore, contrary to popular conception, this is not just a feature meant just for the US market because it may soon be introduced in the United Kingdom market as well and even the well known UK newspaper called the Guardian has reported that Google TV ads will soon make their appearance in the UK though no timeline has as yet been fixed. However, Google does indeed have a partnership going with UK’s BSkyB.

Another piece of interesting news with regard to Google AdWords is that Google is also planning to launch its Automatic Matching that is a Beta Test version that helps advertisers get the maximum out of their budgeted keyword usage that till now they were not able to fully realize.

Today, it is possible to earn a lot of money from trying out several online programs of which the Yahoo Affiliate program is an excellent example. All you need to do is drive traffic in the direction of Yahoo. In fact, this is a very simple though effective means of earning a second or even third income. The fact is that there are assumed to be over four hundred and twenty-five million worldwide users and given the fact that Yahoo has great brand value, and it is also a globally renowned name, being associated with it can help you earn more money.

All it takes in order to make Yahoo Affiliate Program help make you more money is to join the program after which you get access to certain links, much information on various products and plenty of materials with which to market the concept. Some of the properties that are included in Yahoo Affiliate Program are Yahoo! Personals, Yahoo! Small Business and Yahoo! Music Unlimited as well as Yahoo! Autos and Yahoo! Games.

When you join Yahoo! Affiliate Program you are becoming a part of a most well known brand and this of course, means that you stand to gain a lot because numerous opportunities exist that can be capitalized on to earn more money.

You can also get associated with Commission Junction who will give to you the best in tracking (third-party) software that will allow you to view your earnings in real time and also give you a breakup of the money you earn by way of commissions each month.

If you need further confirmation as to the excellent opportunities that exist in making money through Yahoo! Affiliate Program, you should take heart from the fact that three out of every four holiday buyers spend their money in buying gifts over the internet and many will buy from the smaller online businesses.

In this regard, Yahoo! Small Business has, from August 3rd 2006 unified its Yahoo! Affiliate Program and also launched Yahoo! Domains promotions which ensures that affiliates get better end support as well as more opportunities to earn still more money. However, it won’t mean that your commission rates will change though if you are able to send traffic to Yahoo through paid search advertising, you will get the benefit of latest innovations to the campaigns. In addition, you will also need to update all of your existing Yahoo! Small Business links.

In an internet era where memory and storage are no longer costly components, there is an apparent competition amongst major players such as Google, Microsoft, and Yahoo to offer more to the netizens, and thereby lure them to one’s own side. The latest on the list of freebies offered to netizens is the Windows Skydrive, a free password protected 5GB online storage and sharing mechanism for internet users from Microsoft. Clearly a move to rival Google’s and Yahoo’s Google Apps and Briefcase respectively, Microsoft initially offers its Skydrive feature in 38 countries including US, UK, and India, where its beta version was early released. It appears that the phenomenon of free online storage is also likely to affect the existing market of USB pen drives as people will now have a vault of memory space in the web to upload and save their date for future reference/use than having to carry it around in pen drives from office/work to home and vice versa.

Here is a brief peep into the features of Windows Skydrive. Anybody having a Windows Live account/Passport Id can use Windows Skydrive from any part of the globe, in the same way they access emails. It has a storage capacity of 5 GB per account, and the maximum size of individual files that can be uploaded is set to 50 MB. Users will have three options to store the files – in Public, Personal, and Shared Folders – in which the first one will be accessible to all in the web, while the latter only to those with whom the folders have been shared. At present, no other internet major offers a storage capacity at par with Windows Skydrive. Yahoo Briefcase, its nearest rival, has only 25 MB storage.

Interestingly, Google, who in most of the times had managed to stay a notch ahead of Microsoft in terms of launching new products or enhancements, this time, had failed to negate Windows Skydrive’s fancy launch with a similar product/offer. To avail 5 GB or more memory space, now a user has to pay $20 a year to Google. In other words, it is a paid service of sorts for Google. In the case of Mac, the subscription for memory space up to 10 GB stands at $99, even though it comes with a number of other tools such as web hosting, Mac training, and heavy desktop software integration. In short, none currently offers memory storage space of this extent, and that for free of cost.

Let’s wait and see how the new war is fought by the majors in the coming days.

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