Lexica

No doubt, today Microsoft has enjoyed an Internet presence for quite a few decades and even though it continues to offer the public exciting new products including Windows Live Search, as a search engine it does lag behind both Google and Yahoo! However, it is nevertheless a much used search engine and thus it has a lot of relevance to most Internet users regardless of the fact that it is still not the number one search engine.

Just recently it came out with an announcement regarding the launch of its adExcellence program in the UK. In fact, this product first hit the US market sometime around December of 2007, and it seems that it was successful enough for it to also be launched in the United Kingdom. Furthermore, it enables advertisers to get training free of cost so that they can become experts in adCenter.

However, when using adCenter that targets Latino users, Microsoft does not as yet allow the landing page to be written in the Spanish language which is a real pity because there are certainly a significant number of Spanish speaking Americans that would have welcomed such a feature.

The fact is that the market for Spanish speaking Americans is huge and lack of this particular feature is sure to affect many people who would have welcomed being able to read the landing page in Spanish. According to Microsoft, the reason why this facility is not available is because use is being made of an American distribution channel which is especially targeting US citizens and thus there is no scope to allow a foreign language such as Spanish to be used on the landing pages.

The trouble is that there does not seem to be a similar restriction when using Google or even Yahoo! which is a pity because there is certainly a huge Spanish American presence in the US.

Another piece of trivia relates to Microsoft adCenter being used to power advertisements on the Wall Street Journal Digital Network. Thus, now it is possible to power your paid as well as contextual ads on Wall Street Journal’s Digital Network which includes a number of sites including WSJ.com and Marketwatch.com.

In fact, this feature gives Microsoft added advertising exposure to as many as twenty million users and it also means that there are as many as three hundred and thirty million page views made on a monthly basis. Though, contextual ads shall start to appear in a short time frame, as far as the paid search ads go, the timing for them has yet to be announced.