Lexica

In today’s Internet driven world, the name of Google stands out from the rest and in fact, it is a name that is used synonymously with searching for information over the World Wide Web as witnessed when one hears it said that they Googled the information. However, besides being a most popular search engine, Google is a lot more and in fact there is a larger use to it as compared to simply searching for information over the Internet. In fact, it is also a diversified platform for media buying and so a number of integrations are taking place including integrating TV ads into its AdWords.

Thus, under present circumstances, now Google is asking advertisers to test their TV ads within their existing Google AdWords system. Some of the features that you will now get as a result of the integration with TV ads include view per screen metrics as well as impression counts. In addition, you are also given the opportunity in selecting CPM rates so that you can bid against competing ads in a particular slot.

What’s more, now you can schedule your ads according to the day of the week as well as time of the day and there is even a Traffic Estimator with which you can get a rough idea as to the way that your TV ads are being viewed, and finally, you can also get the amount of time that your ad was viewed, which includes getting to know whether the channel was changed when your ad was showing.

One final advantage to using TV ads with Google AdWords is that you can get to know where your ad was dropped off by viewers. Furthermore, contrary to popular conception, this is not just a feature meant just for the US market because it may soon be introduced in the United Kingdom market as well and even the well known UK newspaper called the Guardian has reported that Google TV ads will soon make their appearance in the UK though no timeline has as yet been fixed. However, Google does indeed have a partnership going with UK’s BSkyB.

Another piece of interesting news with regard to Google AdWords is that Google is also planning to launch its Automatic Matching that is a Beta Test version that helps advertisers get the maximum out of their budgeted keyword usage that till now they were not able to fully realize.